The White Stuff clothing brand was first made in 1985 by a couple of friends who wanted to make something cool. Today, it’s an ultra-popular clothing brand, especially for women. But why this brand managed to become so popular over the years and especially now? Learn more about the brand here.

It’s a low profile brand

One of the reasons why it has become so popular is the fact that they never tried to become popular. Their clothing was mainly focused on creating pieces that are friends-oriented and never strived for becoming big and successful.

As human psychology often works, people want what they can’t have. Once they realized this is a company that creates some amazing pieces of clothes, they instantly wanted a part of the action. The only problem here is that you can’t just go out to the mall and buy something from them.

The reason for this is that they are simply not working in the traditional way. They have some 120 stores all around Great Britain where you can just walk in and buy something. However, they also sell everything online. If you want something, you can just get it through the mail. This makes the trend even bigger.

Covid-19 made an even bigger impact

Since people can’t just go out shopping like they used to do it, now everything’s moved on the internet. The company called White Stuff clothing sells everything on the internet which how clients realized for its existence.

Even though it was around for around 35 years, only now lots of customers are interested in their work. When one person saw how cool they are and transfer this information to the others, a revolution happened and people swarmed their web site.

Now, when everyone is trying to avoid social communication, buying a new popular brand over the internet is the perfect choice for young girls.

Fast delivery

Living in the UK means you’ll get the needed product within a week. The standard time for delivery is 5 to 7 days and the delivery fee is almost nothing.

They have a ton of discounts now at the end of the summer so you can just go through their page and order anything you like for some amazing prices. There will be no contact with sellers, other shoppers, and there is absolutely no risk for getting infected with the virus because you’re shopping through the internet.

Made of cotton

Most of their product is made completely from cotton. The 100% cotton made shirts, and other clothes are not common today. If they are, they are sold by extremely high prices. Not here. The White Stuff brand sells them for a much better price affordable to anyone.

Of course, the clothing that is better off without it will not have 100% cotton coverage, but this is only a good thing. For example, an autumn jacket that should be waterproof will not have these qualities.

Women especially love cotton-made clothes because they are easy to wear and look amazing. While the boys don’t really mind these issues, the girls love having a product that will make them look better. This is a great reason for them to also feel better. In other words, this brand makes them feel nice.

YouGov gives them an excellent rating

Having in mind that they are only now making a breakthrough and haven’t been really active over the years, it’s understandable why they aren’t among the most famous ones. The site YouGov, which follows British brands says they only have 6% negative opinions from customers.

It also gives us the information that women are twice more interested in it than men. This information tells you exactly why we say that women love it and is so popular among them. Read more on it here: https://yougov.co.uk/topics/consumer/explore/brand/White_Stuff.

Conclusion

All these things we mentioned above provide the exact statement that women simply adore the White Stuff brand. The fact that is not as popular and wide-spread as some of the most famous brands gives it even more popular this season.

If you’re looking for something affordable, with great quality, and cool, this is the clothing brand for you.

Paul watson