When one thinks of luxury brands, Rolex is one of the top names out there. The brand immediately gives an impression of quality and prestige. It is known worldwide for this and, thus, is heavily desired by many.

But why is this? Why is Rolex known for luxury? Why is Rolex so expensive? We’ll be exploring some of this brand’s history, the features of the watch, and what exactly makes it so special.

Where Is Rolex Made?

Rolex watches are made and manufactured in Switzerland. There are several places within Switzerland where manufacturing takes place. Separate Rolex facilities work on separate pieces of the process.

This is significant because Rolex follows a long history of watchmaking tradition in Switzerland. Some of the world’s first and finest wristwatches were created in Switzerland. For decades following World War II, Swiss watches formed the majority of the global watch market.

Rolex specifically played a large role in this history. The company created the first waterproof wristwatch, an advancement that expanded where and when watches could be worn. They also helped advance the technologies used by the entire watch industry.

This turns a Rolex watch into a symbol of history. The “Swiss Made” imprint on each Rolex watch testifies to this.

Rolex Watches Stand For Quality

The Rolex company is known for its quality timepieces. This quality comes from the materials used to make the watches and from the work that goes into making them.

To make one of their watches, Rolex uses high-quality materials. This ensures that the watches are of an equal level of quality. There are even places where the company has had to make advances in order to achieve the quality necessary.

For example, the Rolex company uses its own brand of steel superalloy. This steel allows the watch to maintain a beautiful polish while also holding up to everyday wear and tear.

Meanwhile, the level of precision work that goes into creating a Rolex is exceptional. Individual watchmakers are employed to use their expertise to design and create the watches. Some employees train for years just to be able to work on a single step in the process.

The price of a Rolex reflects this high level of quality. These watches may be expensive, but they couldn’t reach the same level of quality otherwise.

Rolex Watches Are Durable

Rolex was a pioneer in creating a more durable wristwatch. Their advancement in waterproofing added a level of protection to watches that was previously nonexistent. This focus on durability has continued since then.

Every Rolex watch is put through a series of comprehensive checks designed to ensure the watch meets the company’s high standards. When you buy a Rolex, you know it has passed through the checklist.

Rolex has even pushed past the typical level of durability. They perform their own in-house drop tests, shock tests, and aging tests. Rolex watches have also been worn in high-intensity situations, with several that were brought on voyages to the depths of the ocean.

All of this makes for a watch that will last a lifetime. Many Rolex owners make plans to pass on their watch to their children, grandchildren, or even great-grandchildren.

Those wondering “Is Rolex a good investment?” can feel secure that their investment will last far into the future.

The Increasing Demand for Rolex Watches

Many people wonder “why is Rolex so popular?” The quality and history of Rolex watches helped the company make a name for itself.

This led to it becoming one of the most desired watch brands in the entire world. Celebrities, CEOs, and world leaders have all been seen sporting Rolex watches.

All of this leads to massive levels of demand. Whether individuals want a Rolex because of its history, durability, or its perception as a status symbol, the fact of the matter is that people want Rolex watches.

However, the high standards of the Rolex company limit the number of watches they are able to create. The amount of work that goes into each watch means that the company cannot simply mass produce as many watches as other companies.

Rolex has even gone so far as to release a statement that “Our current production cannot meet the existing demand in an exhaustive way, at least not without reducing the quality of our watches – something we refuse to do”.

The Increasing Value of Rolex Watches

With increasing demand and a limited supply, the basic rules of economics have given Rolex watches a very high value. This leads to a large market for Rolex watches.

If they want to, those who own a Rolex are able to resell their watch easily. Often, they are even able to sell the watch for more than they paid, as the demand is just that high.

However, it is critical to watch out for fakes. Anyone looking at where to buy Rolex watches should make sure to buy from an authorized dealer.

Those wondering “how much is Rolex worth?” will see the answer vary depending on the watch. A newer watch will be at a normal price for a Rolex. However, older models can be many times more expensive.

For some, this turns a Rolex into an investment. They know that a Rolex’s quality and durability will carry on for years. So, they feel that they can resell it for a potentially higher price at some point in the future.

Why Is Rolex So Expensive?

The answer to the question “Why is Rolex so expensive?” is due to many different factors. The company’s history, the quality of the watches, and their timeless durability all add to their value and make Rolex a sought-after brand of watches.

If you found this article helpful, make sure to check out our other jewelry articles too.

Paul Petersen