Since the COVID-19 pandemic struck, state officials mandated lockdowns and quarantine protocols to restrain the spread of the virus. However, it has caused an extensive loss to the livelihood and economy, making it hard for people to feed themselves and their families. The restrictions caused disruptions to company operations. It has led to drastic changes and threats to enterprises. 

Different fields and industries adapted to the new changes. While the most prominent practice is work from home, other companies established social protocols and preventive measures. The easing of restrictions still varies on a state’s regulations.

Global Beauty Industry’s Initial Response

Production of beauty and healthcare products were disrupted since travel restrictions forced manufacturers to halt operations. While other brands temporarily shut down, others utilized digital platforms as an alternative to raising sales. 

Moreover, consumers preferred hygienic commodities over beauty and makeup products. In a recent study of Slow Cosmetics, 44% of women who participated in their survey no longer apply lipsticks. There was a hike in demand for masks and alcohol in storefronts.

Although the first quarter of sales have been inadequate, cosmetics business leaders ensured that the industry would thrive in response. Beauty brands introduced sanitizers, cleansers, and disinfectants to generate income and serve loyal customers.

Beauty and Cosmetics Line in Malaysia Amid Pandemic

Are you wondering how the pandemic affected the beauty industry in Malaysia? This article tackles the response of the country’s cosmetics enterprises to the crisis.

New Ways of Product Shopping

Beauty enthusiasts and buyers must test the product before purchasing it. However, the outbreak made it impossible. No beauty advisors would be there to interact with and answer customer queries. By this, few business owners concluded to sell business at Malaysia Easy Buy Sell Business, a platform and a Business for Sales Center.

With the advancements of technology, some brands enabled interactive visuals while maximizing their presence on e-commerce and digital platforms. Business takeovers perceived buying businesses as an opportunity to bring out the most positive impact of the pandemic. Makeup tutorials, swatches, and partnerships are the most popular ways to advertise beauty products. Moreover, there has been software applications generated that help determine the concerns of an individual,

Halal Cosmetics and Personal Care

Cosmeceutical brands in Malaysia introduced new products with microbiome-friendly hygiene to indulge with the new necessities. Cosmetic scientists continue to develop products that would ensure the consumer’s safety and personal care. They also consider natural ingredients and plant-based prebiotic so individuals would have smooth hands despite frequent application.

Recreating the Beauty Landscape

With strategy, innovations, and in depth-understanding of personal care and cosmetics, business leaders have put new perspectives that would contribute to what the world is dealing with right now. The pandemic has shifted the landscape of beauty.

• Personal care products like hand sanitizers have quadrupled their productions, according to the EO Products.
• Multinational companies establish partnerships with medical centers for vaccine development. These comprise fragrances and shared facilities.
• With no physical contact, free dermatology online consults for individuals with specific concerns were promoted.
• Formation of communities who share the same enthusiasm for fields related to cosmetology.
• Personalized skin care treatments with smart beauty devices that would encourage individuals to follow a routine and observe progress.

The new normal has enabled new trends, making beauty brands to transform and relinquish the following years. So if you want to join the movement, consider purchasing a cosmetics business for sale Malaysia 2021 to push through diverse and customized beauty products and services.

Clare Louise